Our Team

Jack brings more than 35 years of exceptional leadership experience from Frito-Lay, where he consistently delivered results across operations, strategic planning, and organizational development. Renowned for his deep industry expertise and operational excellence, Jack led high-performing teams, optimized complex supply chains, and played a pivotal role in scaling business growth across multiple regions. His leadership was marked by a relentless focus on innovation, efficiency, and talent development, contributing directly to sustained profitability and market share expansion. Jack’s proven track record, strategic mindset, and unwavering dedication position him as a tremendous asset to any forward-looking organization.

Chuck brings over 30 years of accomplished leadership in the beverage industry, including executive roles at PepsiCo, where he led transformative initiatives across growth strategy, commercial operations, and executional excellence. With a reputation for driving sustained performance in competitive markets, Chuck combines strategic insight with hands-on operational leadership. Most recently, he played a key role in scaling Black Rifle Coffee Company, leveraging his deep industry knowledge to strengthen brand positioning, streamline operations, and support rapid expansion. Chuck’s proven ability to lead high-impact initiatives and deliver measurable results makes him a highly valuable strategic partner at the board level.

Lewis brings over 30 years of experience with PepsiCo, where he led and supported finance, capability development, and strategic initiatives. His expertise includes financial leadership, operational excellence, and cross-functional collaboration. Known for driving impactful results, Lewis has been a key contributor to organizational growth and sustained business performance.

Vincent brings over 7 years of experience in FMCG and more than 25 years in leadership roles across the automotive and confectionery industries. He specializes in global markets, with a strong track record of driving growth, building high-performance teams, and leading strategic initiatives across diverse, competitive international environments.

Muhammad Irfan brings over 13 years of experience with Frito-Lay, where he played a key role in delivering high-impact operational and project-based initiatives. Known for his exceptional execution, analytical problem-solving, and collaborative leadership style, Muhammad has consistently driven efficiency and performance in fast-paced, dynamic environments. His deep expertise in operations and project management, coupled with a strong track record of delivering results, positions him as a valuable contributor to organizational excellence and continuous improvement.